Insightful and engaging, Russell’s direct style of presenting, training and management have made him a force for effective change in both digital and offline marketing. A voice of reason in a fad-driven marketplace, Russell works directly with business people and their teams, transforming reactive marketing activities into strong proactive marketing departments that drive profits for owners and results for sales teams.
Raised in a family of five boys, whether it was for the last chicken bone on the table or for the attention of the girls in the sleepy town where he grew up, Russell was born to compete.
As an eight-year-old, he focused strongly on art and produced his first gallery showing back in 1985. Training in design, he took to the world of advertising and discovered the joy in competitive communication and attraction. He loved the competition on business. This love evolved toward brand positioning and marketing which continues as his playground today.
While other marketing professionals run from competition, Russell seeks to work with companies deep in competitive arenas. Focusing on competitive business strategy and creating tactical advantages, Russell captures and secures markets for clients rather than forcing their business growth into ever-shrinking niches. Russell helps companies thrive in these spaces and has fun while doing it.
— Russell Pearson
Russell nailed it! He was extremely knowledgeable, informative, insightful and the results were outstanding!
— Marketing Director - Santa Fe Wridgways
I've been speaking for 20 years and the structure that he outlined, and the ways in which you can use it for all of your marketing efforts, was seriously one of the best things I've seen during that time.
— Gary Edwards - Keynote Speaker and Communications Expert
Russell Pearson is a true professional in the way he delivers his talks and workshops. I would recommend him to speak with any business audience in regarding to Brand Design or Marketing.
— Branch Manager - Bendigo Bank