Marketing Podcast – Russell Pearson

PODCAST EPISODES

Welcome to the Marketing Report

Below is your weekly dose of Business Strategy goodness. Enjoy!

Episode 77: The Marketing Report

Episode 77: Energise Your Business with Your Manifesto

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

As a business owner, have you ever felt flat, stuck, or lacking inspiration? This week we’re going to re-energise you and your business with a simple process called the manifesto.

Yes, there are mission statements and vision statements, but the manifesto has a raw power and truth to it that cuts through the corporate rubbish and gets to the heart of WHY you’re in business.

This episode:

  • How the concept of WHY is failing people
  • What you can do to gain clarity and energy in your business
  • The 4 step manifesto process you can use today

For previous video versions of the podcast click here

Episode 76: The Marketing Report

Episode 76: How to be Confident in Sales

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Whether you’re convincing your mother for another helping of mash potatoes at the dinner table or helping new customers to start their journey with you, we’re all in sales.

If you’re in business, understanding what Sales is, and how you can use it to help more people is a cornerstone of success. The biggest obstacle for most people in business is a lack of confidence in sales. Today we tell you how to overcome that hurdle.

This episode:

  • How Sales Confidence is created
  • The 3 Steps to more confident sales
  • What you can start doing right now

For previous video versions of the podcast click here

Episode 75: The Marketing Report

Episode 75: Business Planning and Public Relations

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

For most Australian businesses, it’s the New Financial Year and an opportunity to reflect on the last 12 months and plan your next steps for the year ahead.

Today I discuss a strategic approach to planning your business year and also some of the Public Relations campaigns I’ve been playing with myself that have achieved BIG impact for LITTLE effort.

This week:

  • How to get in the news in under an hour of activity
  • A strategic approach to your year ahead
  • Ways to improve your planning to get better outcomes.

For previous video versions of the podcast click here

Episode 74: The Marketing Report

Episode 74: Sales Frustration – How to Avoid Coffee Chats and Ghosting

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

In a recent social media poll, I asked the question “What frustrates you the most in Sales?”. The overwhelming consensus was that ghosting after a proposal is one of the most frustrating things when getting new clients.

In this episode, I show you how to overcome ghosting in sales, how to avoid endless coffee chats that go nowhere and I give you a fantastic little sales process that gets better results.

This week:

  • What happens if you don’t focus on sales?
  • How to stop people from ghosting you in the process
  • How to ensure that you are having sales conversations rather than coffee chats.

For previous video versions of the podcast click here

Episode 73: The Marketing Report

Episode 73: Gender Equality in the Workplace with Anneli Blundell

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Gender Equality is a huge subject and one that I’ve been wanting to get some perspective on for some time.

This week, I spoke with author, speaker, and leadership expert, Anneli Blundell who literally wrote the book on the subject “When Men Lead Women”. We discuss Gender Equality, Diversity in the workplace, and how the conversation is changing.

In this episode:

  • Is there a war between the sexes?
  • What conversation we should be having about gender equality?
  • What we can do to join the conversation and how to get started?

Discover more about Anneli Blundell and her book at at https://anneliblundell.com/

For previous video versions of the podcast click here

Episode 72: The Marketing Report

Episode 72: Beyond the Trusted Advisor with Russell Pearson

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

You’ve probably heard of the ‘Trusted Advisor’ concept. For many professionals it is seen as the pinnacle of professionalism in sales and communication. But in actual fact, that’s just the beginning.

Would you like to know the steps after the trusted advisor? In this episode I discuss what’s next and how you can pick up the rest of the opportunity on the table.

This week:

  • What is a Trusted Advisor and what is beyond it?
  • A model for continued professional grow
  • How to know what stage you’re at and how to go from novice to celebrity.

For previous video versions of the podcast click here

Episode 71: The Marketing Report

Episode 71: The Power of Laughter with Phillipa Challis

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

I would say that after the last 12 months we could all use a little laughter in our lives. But did you know that laughter can also boost employee engagement and attendance, productivity and profits?

Today I spoke with Phillipa Challis, the laughter lady, who for more than 25 years, has introduced the power of laughter to corporate, business and industry clients around Australia, and the world.  

In this episode:

  • What is laughter yoga?
  • How can laughter benefit my business?
  • How can I get started with looking stupid?

Discover more about Phillipa Challis at http://www.phillipachallis.com/

For previous video versions of the podcast click here

Episode 70: The Marketing Report

Episode 69: Persuasion VS Manipulation with Michelle Bowden

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Being persuasive is an important skill in business, but do we face an ethical dilemma when becoming a highly skilled communicator?

Michelle Bowden CSP is THE expert when it comes to persuasion in Australia and this week we discuss the differences between persuasion, manipulation and how the science of influence has moved on since Dr. Robert B. Cialdini’s work on the subject.

In this episode:

  • Skills you can use in your sales and marketing
  • Where is the line between persuasion and manipulation?
  • How to discover if you have a disposition to be persuasive.

Discover more about Michelle Bowden at: https://michellebowden.com.au/

For previous video versions of the podcast click here

Episode 69: The Marketing Report

Episode 69: Scale Your Business! Are you Ready?

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Scaling your business can give you the lifestyle you’ve always wanted, the financial freedom you’ve always dreamed of OR it can be a quick way to paint yourself into a corner and become a slave to your own systems.

So it’s important to have a few stars aligning before you make a concentrated effort to significantly grow your enterprise. Knowing what to look for is what this episode is all about.

This week we discuss:

  • Should you scale your business?
  • What makes a very scalable business?
  • The 4 considerations BEFORE you start the scaling process.

For previous video versions of the podcast click here

Episode 68: The Marketing Report

Episode 68: Webinars That Sell with Nathan ‘Rocky’ Anderson

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

How can you take advantage of effective webinars in your business to close more business without leaving home OR gain new customers while you sleep. Not just for products, webinars work fantastically for services as well.

Nathan ‘Rocky’ Anderson, the secret behind so many famous internet marketeers speaks with me today about creating webinars that sell.

In this episode:

  • What numbers should you expect from your webinar sales?
  • What processes or frameworks should you use?
  • How to use existing persuasion philosophy to enhance your webinar success

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Discover more about Rocky and his new book at: https://sellingwebinars.com/

For previous video versions of the podcast click here

1 2 3 9

Follow Russell Online

Who has Russell worked with?

Here’s what they’re saying about Russell’s presentations

“Russell’s presentation skills are second to none and the quality of his content was first class.”

~ CPA Australia

“Russell Pearson is a true professional in the way he delivers his talks and workshops. I would recommend him to speak with any business audience in regarding to Brand Design or Marketing.”

~ Bendigo Bank

“Russell nailed it! He was extremely knowledgeable, informative, insightful and the results were outstanding!”

~ Santa Fe Wridgways

“I’ve been speaking for 20 years and the structure that he outlined, and the ways in which you can use it for all of your marketing efforts, was seriously one of the best things I’ve seen during that time.”

~ Professional Speakers Australia

Theme color