Marketing Podcast – Russell Pearson

PODCAST EPISODES

Welcome to the Marketing Report

Below is your weekly dose of Business Strategy goodness. Enjoy!

Episode 48: The Marketing Report

Episode 48: How to Attract New and Better Clients

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Business people often ask me what are the best ways to get new clients. Most of these people actually want better clients.

In this episode I discuss where and how to attract these new and better clients into your business. It’s not ONE BIG idea, but a series of drips that builds to a flood of new customers.

This week:

  • Why should I use the flood of drips strategy?
  • Where can I get better clients fast?
  • What tactics can you use to attract clients now.

Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com/better-clients

For previous video versions of the podcast click here

Episode 47: The Marketing Report

Episode 47: Pitch and Persuasion with Michelle Bowden

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

With so much business needing to go virtual, has the sales pitch changed and what can we be doing to better persuade decision makers to say YES!

This week I speak with best-selling internationally-published author and the authority on presentation and persuasion, Michelle Bowden, about what it takes to get a deal done and how you can improve your persuasion.

In this episode:

  • Has the pitch structure changed?
  • Some of the secret persuasion techniques to be more engaging
  • How to improve your sales pitch and close more deals.

You can find more about Michelle Bowden at: https://www.michellebowden.com.au

For previous video versions of the podcast click here

Episode 46: The Marketing Report

Episode 46: Research and Reading Minds with Nils Vesk

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Whether you’re wanting to develop new products and services or whether you’re trying to engage better customers, knowing the minds of your prospects will help deliver more value and close more sales.

In this episode I speak with author of Innovation Archetypes and Ideas with Legs, Nils Vesk. We discuss everything from idea generation to research and product creation and find out why being able to read people’s minds isn’t creepy, it’s commercially smart.

In this episode:

  • Big Data and how we can use data in our business.
  • The history of influence and attraction
  • How you can use research to create better products and services?

You can find more about Nils Vesk at: https://www.ideaswithlegs.com/resources

For previous video versions of the podcast click here

Episode 45: The Marketing Report

Episode 45: Communicating with Video with Terry Brock

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

2020 has forced most business people to consider digital video communication as part of the way they speak with prospects and customers. But what are some other ways you can use video in your business and are you taking advantage of those opportunities yet?

This week I’m joined by the man Skype went to when they were trying to bring video communication to business, awards winning, hall of fame speaker Terry Brock. Together we discuss ways that digital video can help you in your business.

In this episode:

  • What else is out there, other than zoom?
  • How can you get started easily?
  • What are some tools that people can use to improve their video communication and go deeper?

You can find more about Terry Brock at: https://terrybrock.com/

For previous video versions of the podcast click here

Episode 44: The Marketing Report

Episode 44: Are Websites Dead?

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

How we shop and engage services online has significantly changed. 2020 has seen a huge uptick in online activity. Are you seeing the results of this in your business online? If not, you’ll want to listen to this episode and assess what’s going on.

This week I discuss the humble website. The core to most businesses online presence. What it has been in the past, what it is today and it’s place in your business. Is the time of the website past? Are Websites Dead?

In this episode:

  • The evolution of websites from the 90’s
  • How to get your business attracting more customers online
  • What are other ways to engage prospects without websites?

For previous video versions of the podcast click here

Episode 43: The Marketing Report

Episode 43: Coaching Gen Z and Millenials with Lindsey Leigh Hobson

Forced Remote teams have caused a greater focus on the importance of coaching and quality management in business. It’s also highlighted a real time to shine for Millennials and Gen Zs in the workforce.

Today I’m joined by Speaker, Qualified Coach, and the Founder of the STICK IT! Revolution Lindsey Leigh Hobson (who also just happens to be my partner) about the keys to successfully coaching emerging leaders in your team.

In this episode:

  • Are Millennials and Gen Zs actually different to other generations?
  • How can you get the best out of these emerging leaders?
  • What do you need to do as a manager?

You can find more about Lindsey Leigh Hobson at: https://www.lindseyleighhobson.com/

For previous video versions of the podcast click here

Episode 42: The Marketing Report

Episode 42: The COVID Novelty has worn off – What’s NEXT

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Yes the Novelty of COVID has worn off. Business owners are now in various states of grief or pulling up their brain sleeves for some serious thinking about what is next.

This week I consider the way forward for business owners and discusses where to spend your focus in the coming months. There is a way forward. It’s now time to create some options and make decisions.

In this episode:

Where should you be focusing in the coming months?
How could you still make 2020 a profitable year?
How can you avoid business burn out this year?

For previous video versions of the podcast click here

Episode 41: The Marketing Report

Episode 41: Sales Systems and Belief with Sophie Musumeci

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Whether you’re getting started in business or you’re a business veteran, there has never been a better time to review your sales process.

This week CEO and founder of Real Entrepreneur Women, Sophie Musumeci chats with me about sales processes, belief in what you’re doing and starting businesses.

In this episode:

  • What is a sales funnel?
  • Is it chunks, parts or a journey?
  • What does belief look like in a successful business?

You can find more about Sophie Musumeci at: https://rewomen.com.au/

Get your FREE Business NEXT STEPS guide at https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 40: The Marketing Report

Episode 40: Military Mindset with Major Royce Pearson

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Mindset has become a big theme in the Marketing Report podcast as we help business owners find their feet in the extraordinary times of the 2020 pandemic economic.

Today I take a different tack and speak to An Australian Army Major. A logistics officer with over two decades in the Australian Defence Force. He has served in multiple operations domestically and in the middle east and believe it or not, he is my little brother. Yes, today on the podcast we speak with Major Royce Pearson.

In today’s episode:

  • What can military training teach us about mindset?
  • How can you switch your attitude when you need to?
  • Is an elephant really eaten one bite at a time OR with a really big knife and fork?

Get your FREE Business NEXT STEPS guide at https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 39: The Marketing Report

Episode 39: Money Mindset with Clare Wood

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Money and Finance are important subjects for business owners at any time, but approaching money with the right attitude can attract or repel your opportunities.

In this episode, I discuss having a money mindset with Clare Wood, a business coach, a marketing and money mentor, an ex-accountant (but a cool one), a wrangler of two young boys, a drinker of wine, a podcaster, a manifestor, a wanderluster, an encourager and a reality TV fan.

In today’s episode:

  • What does it mean to have a money mindset?
  • How can we start to attract it into our world?
  • Practical tips on what you should be focusing on in the current business climate.

You can discover more about Clare Wood at: https://clarewood.com.au/

For previous video versions of the podcast click here

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