Marketing Podcast – Russell Pearson

PODCAST EPISODES

Welcome to the Marketing Report

Below is your weekly dose of Business Strategy goodness. Enjoy!

Episode 45: The Marketing Report

Episode 45: Communicating with Video with Terry Brock

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

2020 has forced most business people to consider digital video communication as part of the way they speak with prospects and customers. But what are some other ways you can use video in your business and are you taking advantage of those opportunities yet?

This week I’m joined by the man Skype went to when they were trying to bring video communication to business, awards winning, hall of fame speaker Terry Brock. Together we discuss ways that digital video can help you in your business.

In this episode:

  • What else is out there, other than zoom?
  • How can you get started easily?
  • What are some tools that people can use to improve their video communication and go deeper?

You can find more about Terry Brock at: https://terrybrock.com/

For previous video versions of the podcast click here

Episode 44: The Marketing Report

Episode 44: Are Websites Dead?

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

How we shop and engage services online has significantly changed. 2020 has seen a huge uptick in online activity. Are you seeing the results of this in your business online? If not, you’ll want to listen to this episode and assess what’s going on.

This week I discuss the humble website. The core to most businesses online presence. What it has been in the past, what it is today and it’s place in your business. Is the time of the website past? Are Websites Dead?

In this episode:

  • The evolution of websites from the 90’s
  • How to get your business attracting more customers online
  • What are other ways to engage prospects without websites?

For previous video versions of the podcast click here

Episode 43: The Marketing Report

Episode 43: Coaching Gen Z and Millenials with Lindsey Leigh Hobson

Forced Remote teams have caused a greater focus on the importance of coaching and quality management in business. It’s also highlighted a real time to shine for Millennials and Gen Zs in the workforce.

Today I’m joined by Speaker, Qualified Coach, and the Founder of the STICK IT! Revolution Lindsey Leigh Hobson (who also just happens to be my partner) about the keys to successfully coaching emerging leaders in your team.

In this episode:

  • Are Millennials and Gen Zs actually different to other generations?
  • How can you get the best out of these emerging leaders?
  • What do you need to do as a manager?

You can find more about Lindsey Leigh Hobson at: https://www.lindseyleighhobson.com/

For previous video versions of the podcast click here

Episode 42: The Marketing Report

Episode 42: The COVID Novelty has worn off – What’s NEXT

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Yes the Novelty of COVID has worn off. Business owners are now in various states of grief or pulling up their brain sleeves for some serious thinking about what is next.

This week I consider the way forward for business owners and discusses where to spend your focus in the coming months. There is a way forward. It’s now time to create some options and make decisions.

In this episode:

Where should you be focusing in the coming months?
How could you still make 2020 a profitable year?
How can you avoid business burn out this year?

For previous video versions of the podcast click here

Episode 41: The Marketing Report

Episode 41: Sales Systems and Belief with Sophie Musumeci

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Whether you’re getting started in business or you’re a business veteran, there has never been a better time to review your sales process.

This week CEO and founder of Real Entrepreneur Women, Sophie Musumeci chats with me about sales processes, belief in what you’re doing and starting businesses.

In this episode:

  • What is a sales funnel?
  • Is it chunks, parts or a journey?
  • What does belief look like in a successful business?

You can find more about Sophie Musumeci at: https://rewomen.com.au/

Get your FREE Business NEXT STEPS guide at https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 40: The Marketing Report

Episode 40: Military Mindset with Major Royce Pearson

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Mindset has become a big theme in the Marketing Report podcast as we help business owners find their feet in the extraordinary times of the 2020 pandemic economic.

Today I take a different tack and speak to An Australian Army Major. A logistics officer with over two decades in the Australian Defence Force. He has served in multiple operations domestically and in the middle east and believe it or not, he is my little brother. Yes, today on the podcast we speak with Major Royce Pearson.

In today’s episode:

  • What can military training teach us about mindset?
  • How can you switch your attitude when you need to?
  • Is an elephant really eaten one bite at a time OR with a really big knife and fork?

Get your FREE Business NEXT STEPS guide at https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 39: The Marketing Report

Episode 39: Money Mindset with Clare Wood

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Money and Finance are important subjects for business owners at any time, but approaching money with the right attitude can attract or repel your opportunities.

In this episode, I discuss having a money mindset with Clare Wood, a business coach, a marketing and money mentor, an ex-accountant (but a cool one), a wrangler of two young boys, a drinker of wine, a podcaster, a manifestor, a wanderluster, an encourager and a reality TV fan.

In today’s episode:

  • What does it mean to have a money mindset?
  • How can we start to attract it into our world?
  • Practical tips on what you should be focusing on in the current business climate.

You can discover more about Clare Wood at: https://clarewood.com.au/

For previous video versions of the podcast click here

Episode 38: The Marketing Report

Episode 38: Sustainable Success even in a Crisis

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Today I look at where so many business owners are in July 2020. Some are definitely in recovery and some have been hit with a second wave of restrictions. So how can business owners move from Exhausted and Overwhelmed and get back to Sustainable growth even in this business environment.

In today’s episode:

  • What can business owners do to stop feeling overwhelmed?
  • How can they ‘break-state’ to refresh their thinking?
  • What are some steps that they can take to start moving forward and getting back momentum?

Get your FREE Business NEXT STEPS guide at https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 37: The Marketing Report

Episode 37: Leadership Communication with Shane Hatton

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Are business owners required to lead? Only if they want to be successful. Leading a team, leading your customers, leading an industry or even leading the conversation. Leadership communications, especially in this current business environment is more crucial than ever.

This week, I speak with Shane Hatton, Leadership Communication expert, member of the Forbes Global Coaches Council and a Gallup Certified Strengths Coach, about what it takes to lead and how we all can become better at it.

In today’s episode:

  • Why is leadership needed now more than ever in business?
  • How can we all develop more as leaders?
  • What are the best ways to control the communication narrative when leading.

You can discover more about Shane Michael Hatton at: https://shanemhatton.com/

For previous video versions of the podcast click here

Episode 36: The Marketing Report

Episode 36: Discussing Search Engine Optimisation with Kate Toon

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Google searches are where most decision makers find what they’re looking for when it comes to the products and services you provide. Building your Brand and being found on search is crucial to building a successful business.

This week, Kate Toon, writing entrepreneur, popular coach, speaker, author, podcaster and mad good hula hooper, joins Russell Pearson to discuss building your brand with search engine optimisation (SEO).

In today’s episode:

  • How to find your brand personality
  • How Search Engine Optimisation plays into your marketing
  • Practical steps you need to get to started your SEO and personal brand journey.

You can discover more about Kate Toon at: https://www.katetoon.com/ or by searching for Kate Toon in Google.

For previous video versions of the podcast click here

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