Marketing Podcast – Russell Pearson

PODCAST EPISODES

Welcome to the Marketing Report

Below is your weekly dose of Business Strategy goodness. Enjoy!

Episode 51: The Marketing Report

Episode 51: Social Enterprise – Community Projects Worldwide

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

This week we start a short interview series of podcasts in partnership with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia.

Today I spoke with Pru McMillan from Community Projects Worldwide. An amazing social enterprise that has been running for over 20 years.

In this episode we discuss:

  • What does it mean to be an ethical business?
  • What are some of the struggles faced by social enterprises?
  • Tips on starting a social enterprise.

To discover more about Community Projects Worldwide visit: https://www.communityprojectsworldwide.com.au/

Moral Fairground have an event beginning 30 Nov ‘Fair @ Square’ and you can find out more at: https://www.moralfairground.com.au/

For previous video versions of the podcast click here

Episode 50: The Marketing Report

Episode 50: Remove Overwhelm and Get Things Done

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Many people I’ve spoken to this year are feeling overwhelmed at the amount of change and things they are required to do to adapt.

This week I’ve decided to address this and help people find a way forward. How to take that next TINY yet POWERFUL step that will bring momentum back into your business, remove the procrastination and get you to where you want to be.

In this episode we discuss:

  • A new way to eat an elephant
  • How to break down the steps to your goals
  • How tiny steps trump large goals every time.

Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com/better-clients

Discover more from Russell Pearson at:
https://russellpearson.com

For previous video versions of the podcast click here

Episode 49: The Marketing Report

Episode 49: Young Change Agents with Maddy Pearson

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

I’ve been concerned over the years at the education that young entrepreneurs have been getting about how to ‘start-up’ in business. But a recent experience has given me hope.

This week I spoke with one of the participants in the Young Change Agents events for 2020, my 13 year old daughter Maddy.

In this episode we discuss:

  • What processes were used for moving from ideation to creation?
  • Where to start in business?
  • What is the difference between a charity, business and social enterprise.

You can find out more about the program at: https://youngchangeagents.com/

Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com/better-clients

For previous video versions of the podcast click here

Episode 48: The Marketing Report

Episode 48: How to Attract New and Better Clients

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Business people often ask me what are the best ways to get new clients. Most of these people actually want better clients.

In this episode I discuss where and how to attract these new and better clients into your business. It’s not ONE BIG idea, but a series of drips that builds to a flood of new customers.

This week:

  • Why should I use the flood of drips strategy?
  • Where can I get better clients fast?
  • What tactics can you use to attract clients now.

Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com/better-clients

For previous video versions of the podcast click here

Episode 47: The Marketing Report

Episode 47: Pitch and Persuasion with Michelle Bowden

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

With so much business needing to go virtual, has the sales pitch changed and what can we be doing to better persuade decision makers to say YES!

This week I speak with best-selling internationally-published author and the authority on presentation and persuasion, Michelle Bowden, about what it takes to get a deal done and how you can improve your persuasion.

In this episode:

  • Has the pitch structure changed?
  • Some of the secret persuasion techniques to be more engaging
  • How to improve your sales pitch and close more deals.

You can find more about Michelle Bowden at: https://www.michellebowden.com.au

For previous video versions of the podcast click here

Episode 46: The Marketing Report

Episode 46: Research and Reading Minds with Nils Vesk

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Whether you’re wanting to develop new products and services or whether you’re trying to engage better customers, knowing the minds of your prospects will help deliver more value and close more sales.

In this episode I speak with author of Innovation Archetypes and Ideas with Legs, Nils Vesk. We discuss everything from idea generation to research and product creation and find out why being able to read people’s minds isn’t creepy, it’s commercially smart.

In this episode:

  • Big Data and how we can use data in our business.
  • The history of influence and attraction
  • How you can use research to create better products and services?

You can find more about Nils Vesk at: https://www.ideaswithlegs.com/resources

For previous video versions of the podcast click here

Episode 45: The Marketing Report

Episode 45: Communicating with Video with Terry Brock

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

2020 has forced most business people to consider digital video communication as part of the way they speak with prospects and customers. But what are some other ways you can use video in your business and are you taking advantage of those opportunities yet?

This week I’m joined by the man Skype went to when they were trying to bring video communication to business, awards winning, hall of fame speaker Terry Brock. Together we discuss ways that digital video can help you in your business.

In this episode:

  • What else is out there, other than zoom?
  • How can you get started easily?
  • What are some tools that people can use to improve their video communication and go deeper?

You can find more about Terry Brock at: https://terrybrock.com/

For previous video versions of the podcast click here

Episode 44: The Marketing Report

Episode 44: Are Websites Dead?

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

How we shop and engage services online has significantly changed. 2020 has seen a huge uptick in online activity. Are you seeing the results of this in your business online? If not, you’ll want to listen to this episode and assess what’s going on.

This week I discuss the humble website. The core to most businesses online presence. What it has been in the past, what it is today and it’s place in your business. Is the time of the website past? Are Websites Dead?

In this episode:

  • The evolution of websites from the 90’s
  • How to get your business attracting more customers online
  • What are other ways to engage prospects without websites?

For previous video versions of the podcast click here

Episode 43: The Marketing Report

Episode 43: Coaching Gen Z and Millenials with Lindsey Leigh Hobson

Forced Remote teams have caused a greater focus on the importance of coaching and quality management in business. It’s also highlighted a real time to shine for Millennials and Gen Zs in the workforce.

Today I’m joined by Speaker, Qualified Coach, and the Founder of the STICK IT! Revolution Lindsey Leigh Hobson (who also just happens to be my partner) about the keys to successfully coaching emerging leaders in your team.

In this episode:

  • Are Millennials and Gen Zs actually different to other generations?
  • How can you get the best out of these emerging leaders?
  • What do you need to do as a manager?

You can find more about Lindsey Leigh Hobson at: https://www.lindseyleighhobson.com/

For previous video versions of the podcast click here

Episode 42: The Marketing Report

Episode 42: The COVID Novelty has worn off – What’s NEXT

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Yes the Novelty of COVID has worn off. Business owners are now in various states of grief or pulling up their brain sleeves for some serious thinking about what is next.

This week I consider the way forward for business owners and discusses where to spend your focus in the coming months. There is a way forward. It’s now time to create some options and make decisions.

In this episode:

Where should you be focusing in the coming months?
How could you still make 2020 a profitable year?
How can you avoid business burn out this year?

For previous video versions of the podcast click here

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