Marketing Podcast – Page 11 – Russell Pearson


Welcome to the Marketing Report

Below is your weekly dose of Business Strategy goodness. Enjoy!

Competitive Australian Business in April

April can be a tough month for Australian businesses, but what should you be doing to get an edge on your competition on the run home to the end of the Financial year?

Marry with Marketing?

What does Awareness, Flirtation, and Commitment have to do with Marketing? How can you actually Marry clients for a lifetime of business? Let’s discuss.

Where to Focus Your Marketing in 2019

Welcome to 2019!

In this short discussion, I welcome 2019 and look at where I believe businesses should be focusing their marketing efforts for the year. Where should you be focusing this year?

Marketing Careers are Declining

Australian data roles are being stolen by artificial intelligence, but what other roles in marketing communication are in demand. Is it time to start worshiping our robot overlords?

The Marketing Report. Your weekly dose of marketing news, thoughts and opinions from the Brand Design Guy, Russell Pearson.

Article Link: Fastest Growing Careers in Australia

Want more video content?

Russell Pearson has a tonne of additional video resources. You can find a library of previous video articles at his personal Youtube channel. Make sure to subscribe on Youtube for notifications of new releases.

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Malcolm Young AC/DC – Brand Legacy

This week Malcolm Young of AC/DC passed away. It had me consider what brand legacy really means. It’s not necessarily about ‘what’ you do, but how it makes people feel.

How to Beat Amazon – Retail Marketing Advice

Amazon has had a 30% increase in share price in the last 12 months and is about to open in a big way here in Australia before Christmas.

Russell Pearson, the Brand Design Guy, discusses what that means for Australian businesses and what they can do to beat Amazon at its own game, this week on The Marketing Report.

Black Friday is BAD for Business: Discounts and Cyber Monday

Today, Russell Pearson, Brand Design Guy, looks at the biggest shopping day on the retail calendar, Black Friday, and it’s sibling Cyber Monday.

Discounting can be a useful marketing tool, but only when used for the right reasons. Enjoy!

NZ Police Know Marketing

If you’re yet to watch the recent NZ Police Recruitment Ad then you’re in for a treat.

Today Russell Pearson discusses what we can learn from the advertisement and how they have succeeded in creating real marketing outcomes.

Watch the NZ Police recruitment advertisement here

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Who has Russell worked with?

Here’s what they’re saying about Russell’s presentations

“Russell’s presentation skills are second to none and the quality of his content was first class.”

~ CPA Australia

“Russell Pearson is a true professional in the way he delivers his talks and workshops. I would recommend him to speak with any business audience in regarding to Brand Design or Marketing.”

~ Bendigo Bank

“Russell nailed it! He was extremely knowledgeable, informative, insightful and the results were outstanding!”

~ Santa Fe Wridgways

“I’ve been speaking for 20 years and the structure that he outlined, and the ways in which you can use it for all of your marketing efforts, was seriously one of the best things I’ve seen during that time.”

~ Professional Speakers Australia

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