Marketing Podcast – Page 3 – Russell Pearson

PODCAST EPISODES

Welcome to the Marketing Report

Below is your weekly dose of Business Strategy goodness. Enjoy!

Episode 43: The Marketing Report

Episode 43: Coaching Gen Z and Millenials with Lindsey Leigh Hobson

Forced Remote teams have caused a greater focus on the importance of coaching and quality management in business. It’s also highlighted a real time to shine for Millennials and Gen Zs in the workforce.

Today I’m joined by Speaker, Qualified Coach, and the Founder of the STICK IT! Revolution Lindsey Leigh Hobson (who also just happens to be my partner) about the keys to successfully coaching emerging leaders in your team.

In this episode:

  • Are Millennials and Gen Zs actually different to other generations?
  • How can you get the best out of these emerging leaders?
  • What do you need to do as a manager?

You can find more about Lindsey Leigh Hobson at: https://www.lindseyleighhobson.com/

For previous video versions of the podcast click here

Episode 42: The Marketing Report

Episode 42: The COVID Novelty has worn off – What’s NEXT

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Yes the Novelty of COVID has worn off. Business owners are now in various states of grief or pulling up their brain sleeves for some serious thinking about what is next.

This week I consider the way forward for business owners and discusses where to spend your focus in the coming months. There is a way forward. It’s now time to create some options and make decisions.

In this episode:

Where should you be focusing in the coming months?
How could you still make 2020 a profitable year?
How can you avoid business burn out this year?

For previous video versions of the podcast click here

Episode 41: The Marketing Report

Episode 41: Sales Systems and Belief with Sophie Musumeci

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Whether you’re getting started in business or you’re a business veteran, there has never been a better time to review your sales process.

This week CEO and founder of Real Entrepreneur Women, Sophie Musumeci chats with me about sales processes, belief in what you’re doing and starting businesses.

In this episode:

  • What is a sales funnel?
  • Is it chunks, parts or a journey?
  • What does belief look like in a successful business?

You can find more about Sophie Musumeci at: https://rewomen.com.au/

Get your FREE Business NEXT STEPS guide at https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 40: The Marketing Report

Episode 40: Military Mindset with Major Royce Pearson

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Mindset has become a big theme in the Marketing Report podcast as we help business owners find their feet in the extraordinary times of the 2020 pandemic economic.

Today I take a different tack and speak to An Australian Army Major. A logistics officer with over two decades in the Australian Defence Force. He has served in multiple operations domestically and in the middle east and believe it or not, he is my little brother. Yes, today on the podcast we speak with Major Royce Pearson.

In today’s episode:

  • What can military training teach us about mindset?
  • How can you switch your attitude when you need to?
  • Is an elephant really eaten one bite at a time OR with a really big knife and fork?

Get your FREE Business NEXT STEPS guide at https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 39: The Marketing Report

Episode 39: Money Mindset with Clare Wood

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Money and Finance are important subjects for business owners at any time, but approaching money with the right attitude can attract or repel your opportunities.

In this episode, I discuss having a money mindset with Clare Wood, a business coach, a marketing and money mentor, an ex-accountant (but a cool one), a wrangler of two young boys, a drinker of wine, a podcaster, a manifestor, a wanderluster, an encourager and a reality TV fan.

In today’s episode:

  • What does it mean to have a money mindset?
  • How can we start to attract it into our world?
  • Practical tips on what you should be focusing on in the current business climate.

You can discover more about Clare Wood at: https://clarewood.com.au/

For previous video versions of the podcast click here

Episode 38: The Marketing Report

Episode 38: Sustainable Success even in a Crisis

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Today I look at where so many business owners are in July 2020. Some are definitely in recovery and some have been hit with a second wave of restrictions. So how can business owners move from Exhausted and Overwhelmed and get back to Sustainable growth even in this business environment.

In today’s episode:

  • What can business owners do to stop feeling overwhelmed?
  • How can they ‘break-state’ to refresh their thinking?
  • What are some steps that they can take to start moving forward and getting back momentum?

Get your FREE Business NEXT STEPS guide at https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 37: The Marketing Report

Episode 37: Leadership Communication with Shane Hatton

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Are business owners required to lead? Only if they want to be successful. Leading a team, leading your customers, leading an industry or even leading the conversation. Leadership communications, especially in this current business environment is more crucial than ever.

This week, I speak with Shane Hatton, Leadership Communication expert, member of the Forbes Global Coaches Council and a Gallup Certified Strengths Coach, about what it takes to lead and how we all can become better at it.

In today’s episode:

  • Why is leadership needed now more than ever in business?
  • How can we all develop more as leaders?
  • What are the best ways to control the communication narrative when leading.

You can discover more about Shane Michael Hatton at: https://shanemhatton.com/

For previous video versions of the podcast click here

Episode 36: The Marketing Report

Episode 36: Discussing Search Engine Optimisation with Kate Toon

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Google searches are where most decision makers find what they’re looking for when it comes to the products and services you provide. Building your Brand and being found on search is crucial to building a successful business.

This week, Kate Toon, writing entrepreneur, popular coach, speaker, author, podcaster and mad good hula hooper, joins Russell Pearson to discuss building your brand with search engine optimisation (SEO).

In today’s episode:

  • How to find your brand personality
  • How Search Engine Optimisation plays into your marketing
  • Practical steps you need to get to started your SEO and personal brand journey.

You can discover more about Kate Toon at: https://www.katetoon.com/ or by searching for Kate Toon in Google.

For previous video versions of the podcast click here

Episode 35: The Marketing Report

Episode 35: Dry July Business Recovery – Time to Get off the Juice

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

It’s now July 2020 and it’s time to start looking at business recovery even if Covid19 continues. So what are the steps that are going to help you get there?

In today’s episode:

  • How can you use Dry July as a Catalyst for planning?
  • What are the steps to Getting off the Juice?
  • What is the time frame we should be looking at?

For previous video versions of the podcast click here

Episode 34: The Marketing Report

Episode 34: A Conversation on Marketing Experiments with Kirryn Zerna

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

The most effective marketers experiment constantly to mould and shape their campaigns. The game is certainly not set-and-forget, so it’s great to get the inside word on marketing campaigns that are working and the process that was put in place, behind the scenes.

This week, Russell is joined by Marketing, Communications and Social Media expert, Kirryn Zerna who is on a quest to help business leaders and entrepreneurs STAND OUT without selling out in this age of online influence.

In today’s episode:

  • What are examples of testing and measuring in practice?
  • How you can’t just emulate success to get it for yourself.
  • Why it’s worth looking at tik tok right now?

You can discover more about Kirryn Zerna at: https://www.kirrynzerna.com/

For previous video versions of the podcast click here

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Who has Russell worked with?

Here’s what they’re saying about Russell’s presentations

“Russell’s presentation skills are second to none and the quality of his content was first class.”

~ CPA Australia

“Russell Pearson is a true professional in the way he delivers his talks and workshops. I would recommend him to speak with any business audience in regarding to Brand Design or Marketing.”

~ Bendigo Bank

“Russell nailed it! He was extremely knowledgeable, informative, insightful and the results were outstanding!”

~ Santa Fe Wridgways

“I’ve been speaking for 20 years and the structure that he outlined, and the ways in which you can use it for all of your marketing efforts, was seriously one of the best things I’ve seen during that time.”

~ Professional Speakers Australia

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