PODCAST EPISODES

Episode 80: The Marketing Report

Episode 80: How to Rising Above Overwhelm in Business

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

The last few years have been tough on most humans and from time to time the life of a business person can be overwhelming.

The question is, what do you do when you find yourself mentally stuck or exhausted? This week we explore steps to get momentum, build energy and discover confidence again

This episode:

• What does overwhelm do to your business?
• How to view overwhelming goals or tasks
• Steps to create WINS and get moving again

For previous video versions of the podcast click here

Episode 79: The Marketing Report

Episode 79: How to Improve Your Lead Generation

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Business owners often tell me that they are suffering from a rollercoaster ride of now enough leads, then too many leads, then not enough again. It can be jarring, frustrating, and a waste of daily energy.

This week, I look at how you define and refine your ideal prospects so that you’re not wasting time speaking with people you’d rather so no to, AND filling your lead bucket with enough leads to get the consistent sales you want.

This episode:

• How to avoid the struggle with lead generation
• How easily find prospects by refining your ideal target market
• Knowing when to move into an intentional sales conversation

For previous video versions of the podcast click here

Episode 78: The Marketing Report

Episode 78: Selling Radical Value with Mark Boundy

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

What are your products and services really worth? It can be difficult to define the real value before you go to market. So what can you do instead to get maximum return for the value you deliver to the world?

Today I was joined by Business builder, Sales leader, author, coach, consultant, teacher…Chief Clarity Officer…Mark Boundy, to discuss the topic of value. What’s it all about and what can we do to use value as a massive differentiator in business?

This episode:

• What is value and why do people buy it?
• Steps that business owners can take to enhance their value
• How to make value important in your business

Discover more about Mark Boundy at: https://boundyconsulting.com/

For previous video versions of the podcast click here

Episode 77: The Marketing Report

Episode 77: Energise Your Business with Your Manifesto

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

As a business owner, have you ever felt flat, stuck, or lacking inspiration? This week we’re going to re-energise you and your business with a simple process called the manifesto.

Yes, there are mission statements and vision statements, but the manifesto has a raw power and truth to it that cuts through the corporate rubbish and gets to the heart of WHY you’re in business.

This episode:

• How the concept of WHY is failing people
• What you can do to gain clarity and energy in your business
• The 4 step manifesto process you can use today

For previous video versions of the podcast click here

Episode 76: The Marketing Report

Episode 76: How to be Confident in Sales

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Whether you’re convincing your mother for another helping of mash potatoes at the dinner table or helping new customers to start their journey with you, we’re all in sales.

If you’re in business, understanding what Sales is, and how you can use it to help more people is a cornerstone of success. The biggest obstacle for most people in business is a lack of confidence in sales. Today we tell you how to overcome that hurdle.

This episode:

• How Sales Confidence is created
• The 3 Steps to more confident sales
• What you can start doing right now

For previous video versions of the podcast click here

Episode 75: The Marketing Report

Episode 75: Business Planning and Public Relations

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

For most Australian businesses, it’s the New Financial Year and an opportunity to reflect on the last 12 months and plan your next steps for the year ahead.

Today I discuss a strategic approach to planning your business year and also some of the Public Relations campaigns I’ve been playing with myself that have achieved BIG impact for LITTLE effort.

This week:

• How to get in the news in under an hour of activity
• A strategic approach to your year ahead
• Ways to improve your planning to get better outcomes.

For previous video versions of the podcast click here

Episode 74: The Marketing Report

Episode 74: Sales Frustration – How to Avoid Coffee Chats and Ghosting

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

In a recent social media poll, I asked the question “What frustrates you the most in Sales?”. The overwhelming consensus was that ghosting after a proposal is one of the most frustrating things when getting new clients.

In this episode, I show you how to overcome ghosting in sales, how to avoid endless coffee chats that go nowhere and I give you a fantastic little sales process that gets better results.

This week:

• What happens if you don’t focus on sales?
• How to stop people from ghosting you in the process
• How to ensure that you are having sales conversations rather than coffee chats.

For previous video versions of the podcast click here

Episode 73: The Marketing Report

Episode 73: Gender Equality in the Workplace with Anneli Blundell

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Gender Equality is a huge subject and one that I’ve been wanting to get some perspective on for some time.

This week, I spoke with author, speaker, and leadership expert, Anneli Blundell who literally wrote the book on the subject “When Men Lead Women”. We discuss Gender Equality, Diversity in the workplace, and how the conversation is changing.

In this episode:

• Is there a war between the sexes?
• What conversation we should be having about gender equality?
• What we can do to join the conversation and how to get started?

Discover more about Anneli Blundell and her book at at https://anneliblundell.com/

For previous video versions of the podcast click here

Episode 72: The Marketing Report

Episode 72: Beyond the Trusted Advisor with Russell Pearson

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

You’ve probably heard of the ‘Trusted Advisor’ concept. For many professionals it is seen as the pinnacle of professionalism in sales and communication. But in actual fact, that’s just the beginning.

Would you like to know the steps after the trusted advisor? In this episode I discuss what’s next and how you can pick up the rest of the opportunity on the table.

This week:

• What is a Trusted Advisor and what is beyond it?
• A model for continued professional grow
• How to know what stage you’re at and how to go from novice to celebrity.

For previous video versions of the podcast click here

Episode 71: The Marketing Report

Episode 71: The Power of Laughter with Phillipa Challis

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

I would say that after the last 12 months we could all use a little laughter in our lives. But did you know that laughter can also boost employee engagement and attendance, productivity and profits?

Today I spoke with Phillipa Challis, the laughter lady, who for more than 25 years, has introduced the power of laughter to corporate, business and industry clients around Australia, and the world.  

In this episode:

• What is laughter yoga?
• How can laughter benefit my business?
• How can I get started with looking stupid?

Discover more about Phillipa Challis at http://www.phillipachallis.com/

For previous video versions of the podcast click here