Marketing Podcast – Page 2 – Russell Pearson

PODCAST EPISODES

Welcome to the Marketing Report

Below is your weekly dose of Business Strategy goodness. Enjoy!

Episode 67: The Marketing Report

Episode 67: Defining Your Niche with Taki Moore

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

To Niche or not to niche, that’s a BIG question. For years I’ve heard many pros and cons on both sides of the argument.

Well today I speak with the taco loving, business scaling, father of six, Taki Moore, about the subject of niching. If you are a coach, you likely know Taki and the work he does globally in helping coaching businesses grow. Is he a fan of the niche? Let’s find out.

In this episode:

  • What is a niche and why should I care?
  • How to identify a niche for your business
  • If you care going to niche, how do you choose one?

Discover more about Taki Moore at: https://milliondollarcoach.com/

For previous video versions of the podcast click here

Episode 66: The Marketing Report

Episode 66: Ecommerce & Online Sales with John Lawson

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Knowing how to sell online is becoming a necessity for just about every business. But how do you get started?

This week I speak with 3-time Amazon #1 best-selling author, Platinum Ebay power seller, entrepreneur, international speaker and facilitator of more than 500,000 transactions online, John Lawson, to explore what it takes to make it in ecommerce.

In this episode:

  • How can we get started and should you niche?
  • How to identify products that sell
  • How you can reduce your risk when selling online

Discover more about John Lawson at: https://www.johnlawson.com/

For previous video versions of the podcast click here

Episode 65: The Marketing Report

Episode 65: Professional Speaking with Thom Singer

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Speaking to large audiences of your ideal customers is one of the best ways to build authority for your business. Taking that skill of speaking on a platform and using it to get paid is professional speaking.

This week, I speak with professional speaker, master of ceremonies and podcaster, Thom Singer, about what it takes to become a professional speaker AND how you can use the skill to increase authority and opportunities in your business.

In this episode:

  • What opportunities can speaking bring to your business?
  • What it takes to be a paid speaker?
  • Where can you learn more about speaking professionally?

Discover more about Thom Singer and Professional Speaking visit: https://www.nsaspeaker.org/speakernomics/

If you’re in Australia check out: https://professionalspeakers.org.au/

For previous video versions of the podcast click here

Episode 64: The Marketing Report

Episode 64: What Scientology Taught Me About Marketing

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Those who know me well, know that I love to experiment. So a few years ago I decided to attend a free session on communication at the church of Scientology…as you do.

In this episode I tell you about where that experience led and what it taught me about sales and marketing.

  • What is an ascension model in marketing and sales?
  • Lessons I learned while training with the church
  • Steps that you can implement in your business for more return customers

Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 63: The Marketing Report

Episode 63: Where to Find Your Ideal Customers

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

One of the biggest questions I get asked, next to what is the best thing I should be doing for my marketing, is where can I find my prospects and ideal clients.

Knowing where your customers are, and how to test that theory, are important steps to creating an effective marketing and sales process so that you can grow your business.

In this episode I take you through the steps of identifying your ideal customer, discovering where they are and looking at what the competition is doing in the space.

  • Creating a short list of ideal customers
  • Software that will make your life so much easier
  • How you can test offers to see if you’ve found gold

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 62: The Marketing Report

Episode 62: Referrals and Networking with Matt Alderton

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Referrals from trusted sources are the highest converting leads in sales and marketing.

Are you looking at ways to increase those referrals?

What would it mean if you could have consistent referrals coming into your business weekly?

This week, award winning entrepreneur Matt Alderton and myself discuss how networking change the face of your business and how referral relationships can build the success of your organisation.

In this episode:

  • What is Business Networking Reimagined?
  • How to create a referral relationship?
  • Steps that you can be implementing in your business today

Discover more about Matt Alderton and Business Networking Reimagined at: https://bxnetworking.com/

Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com

Discover more from Russell Pearson at:
https://russellpearson.com

For previous video versions of the podcast click here

Episode 61: The Marketing Report

Episode 61: Writing a Book for Marketing with David (Maybe Milton)

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

How would you like to write a book in 4 hours, that could give you everything you ever wanted?

Our next guest, is a man of mystery. He calls himself David Milton, but I have no evidence of that.

What I do know about David is that he knows more about sales and marketing copy than just about anyone I’ve met.

We discuss how to write books that create authority, attract huge numbers of ideal customers and enable you to live on large suitcases of cash in island paradises. Enjoy.

In this episode:

  • The structure for writing a book that you will use for successful marketing and sales
  • Who is David Milton and why a duck?
  • The differences between an ego book and one used to build your business .

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Want to discover more about David Milton? Good Luck and let me know what you find!

For previous video versions of the podcast click here

Episode 60: The Marketing Report

Episode 60: Selling Courses Online with Tom Libelt

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Courses have been sold online for decades, but in the last 12 months changes to business models and a need for a diversified income have seen many experts moving to online courses.

Our next guest, Tom Libelt, is the guy you call when your online course is not selling. He likes to say “If you can’t sell, then you’re not in business”. For many selling their expertise online has been a massive challenge. It’s not just a case of build it and they will come.

In this episode:

  • Tips for pricing your course
  • Mistakes that you may be making right now
  • What you need to get started with selling courses online.

You can find more about Tom Libelt and his services at: https://smartbrandmarketing.com/

For previous video versions of the podcast click here

Episode 59: The Marketing Report

Episode 59: Creating Your Dream Business with James Schramko

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

The last 12 months has been a massive catalyst for change and for business owners to reflect on whether the business they have is the business they want.

This week I speak with one of the lucky ones who escaped a high pressure job to now be able to do what he loves, which is surf every day. One of the most influential podcasters in Australia with Almost 4 million downloads, James Schramko, about how you really can have the business you want.

In this episode:

  • How you can you have a more successful business by doing less?
  • What would your dream business actually look like?
  • The steps to make a leveraged business a reality.

You can find more about James Schramko and his services at: https://www.superfastbusiness.com/

For previous video versions of the podcast click here

Episode 58: The Marketing Report

Episode 58: Websites for Business with Kody Thompson

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

When it’s built right and has good support, your website is one of the most effective marketing tools you’ll ever have.

This week I speak with award-winning entrepreneur, international speaker, and the founder of the hugely successful web development company Sites At Scale about how to create an effective website for your business.

In this episode:

  • What process should you follow when building a business website?
  • Is video worth including in your website?
  • Why did a story of shoes nearly make me cry?

You can find more about Kody Thompson and his services at: https://www.lightningsites.com/

For previous video versions of the podcast click here

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Follow Russell Online

Who has Russell worked with?

Here’s what they’re saying about Russell’s presentations

“Russell’s presentation skills are second to none and the quality of his content was first class.”

~ CPA Australia

“Russell Pearson is a true professional in the way he delivers his talks and workshops. I would recommend him to speak with any business audience in regarding to Brand Design or Marketing.”

~ Bendigo Bank

“Russell nailed it! He was extremely knowledgeable, informative, insightful and the results were outstanding!”

~ Santa Fe Wridgways

“I’ve been speaking for 20 years and the structure that he outlined, and the ways in which you can use it for all of your marketing efforts, was seriously one of the best things I’ve seen during that time.”

~ Professional Speakers Australia

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