Marketing Podcast – Page 2 – Russell Pearson

PODCAST EPISODES

Welcome to the Marketing Report

Below is your weekly dose of Business Strategy goodness. Enjoy!

Episode 35: The Marketing Report

Episode 35: Dry July Business Recovery – Time to Get off the Juice

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

It’s now July 2020 and it’s time to start looking at business recovery even if Covid19 continues. So what are the steps that are going to help you get there?

In today’s episode:

  • How can you use Dry July as a Catalyst for planning?
  • What are the steps to Getting off the Juice?
  • What is the time frame we should be looking at?

For previous video versions of the podcast click here

Episode 34: The Marketing Report

Episode 34: A Conversation on Marketing Experiments with Kirryn Zerna

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

The most effective marketers experiment constantly to mould and shape their campaigns. The game is certainly not set-and-forget, so it’s great to get the inside word on marketing campaigns that are working and the process that was put in place, behind the scenes.

This week, Russell is joined by Marketing, Communications and Social Media expert, Kirryn Zerna who is on a quest to help business leaders and entrepreneurs STAND OUT without selling out in this age of online influence.

In today’s episode:

  • What are examples of testing and measuring in practice?
  • How you can’t just emulate success to get it for yourself.
  • Why it’s worth looking at tik tok right now?

You can discover more about Kirryn Zerna at: https://www.kirrynzerna.com/

For previous video versions of the podcast click here

Episode 33: The Marketing Report

Episode 33: We Talk Managing Customer Relationships with Eric Dickmann

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

The relationships you have, your leads, prospects and ultimately customers, are more important than they’ve ever been. But how can we manage this effectively, especially when there are so many different roles and responsibilities in our team throughout the customer journey?

This week’s guest, Eric Dickmann, is an executive leader with over 30 years of experience in marketing, product development, and digital transformation. Eric is the host of the Virtual CMO podcast and has industry experience right across corporate in his years with Oracle right through to the small businesses that he supports today. Basically, he knows a lot about customer relationship management.

In today’s episode:

  • What is customer relationship management?
  • Who’s responsibility is it in a company?
  • What are some ways that we can engage or leads, prospects and customers more effectively

You can discover more about Eric Dickmann at:
https://fiveechelon.com/the-virtual-cmo-podcast/

For previous video versions of the podcast click here

Episode 32: The Marketing Report

Episode 32: Discussing the Natural Order of Business

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Do you know the natural order of business? Are you trying to jump steps? Do you know what step you are currently in?

In this episode I have a conversation with myself about how processes are shaping the success of our business and how if we ignore these natural processes we leave our opportunities up to luck. I look at business recovery and what it’s going to take to move to thriving and growth

In today’s episode:

  • What is the natural order of business?
  • What do we need to be doing as business people?
  • The mistakes made and opportunities missed

For my next LIVE event visit:
https://russellpearsonprograms.com/live

For previous video versions of the podcast click here

Episode 31: The Marketing Report

Episode 31: Discussing the Future of Business with Amanda Stevens

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

We are literally sitting in a changing environment of business. Everything is evolving, adapting and new. So what do we, as business people, need to focus on to thrive in the future?

In this episode I discuss the Future of Business with Amanda Stevens, Consumer Futurist, Speaker, Author and Marketer. She’s normally doing 100s of big stage keynote presentations around the world but thanks to a global pandemic, we got to speak to her about where business owners need to focus for the future.

In today’s episode:

  • What does the future of business look like?
  • Where do business owners need to focus?
  • Remote customers and workforce, is it the future?

You can find Amanda at https://amandastevens.com/

She’s also got a great masterclass coming up at https://amandastevens.com.au/mm/

For previous video versions of the podcast click here

Episode 30: The Marketing Report

Episode 30: Discussing Funny Business with Marty Wilson

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Do you wish you were a little funnier in your conversations or in your marketing. Humour is one of the major keys to creating engagement in marketing, sales and presentations.

This week I speak with Marty Wilson, pharmacist turned stand-up comic turned bestselling author and speaker. We discuss how to make more money from being more funny and how a comics perspective on life can help you in your business.

In today’s episode:

  • How does humour help us in sales?
  • What can we learn from stand up comics about resilience?
  • Steps to become more funny in your communication.

You can reach Marty Wilson at https://martinwilson.com/

For previous video versions of the podcast click here

Episode 29: The Marketing Report

Episode 29: A Conversation on Competitive Advantage with Dale Beaumont

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Are you running a business in a competitive market or are you thinking about it? Competition usually means there is opportunity and money available, so how will you get your piece of the action?

This week I speak with Dale Beaumont, awarding winning entrepreneur, business growth expert and the author of 19 best selling books. We discuss all things business growth and competitive edge including how we become competitive in the first place.

In today’s episode:

  • What ways can you find a competitive edge in business?
  • Where should your focus be for customer communication.
  • Considerations when developing new products and services.

You can reach Dale Beaumont at https://dalebeaumont.com/

For previous video versions of the podcast click here

Episode 28: The Marketing Report

Episode 28: Discussing Digital Events with Warwick Merry

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Are you using events to engage your customers? They are very effective. Now, living in a new digital business environment, online events are becoming more effective and in some cases a preferred method of engagement.

In this fun episode I speak with Warwick Merry, Master MC and Digital Events expert to uncover what really is important in running one AND offline events and how you can make your events more engaging.

In today’s episode:

  • What opportunities exist for business in digital events?
  • The 5 keys to making your events more effective.
  • Who is the Head of Barketing? And why is he so engaging?

You can reach Warwick Merry at https://warwickmerry.com/

For previous video versions of the podcast click here

Episode 27: The Marketing Report

Episode 27: Covering Content Creation with Jane Anderson

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

As a business person, you often hear about the need for content creation, but what is it really and why is it so important to your business? The answers may surprise you.

This week I speak with Jane Anderson, Strategic Communications Expert, her Linkedin Profile is in the Top 1% viewed globally, about the subject of content creation and how it applies for business owners, entrepreneurs and thought leaders.

In today’s episode:

  • What is Content Creation?
  • Why would I want to spend the time?
  • What are the mistakes business leaders are making?

You can reach Jane Anderson at https://janeanderson.lpages.co/content-club/

For previous video versions of the podcast click here

Episode 26: The Marketing Report

Episode 26: The 3 Black Boxes of Marketing with Winston Marsh

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

More often than not, business owners are over complicating their marketing OR worse still, not considering marketing until last.

Today Russell Pearson speaks with Winston Marsh, Marketing Guru for over 35 years and we discuss the 3 black boxes of marketing that will create a lifetime of customers for you and your business.

In today’s episode:

  • What are the 3 Black Boxes of Marketing?
  • What really matters in your marketing?
  • What are the simple, yet crucial, steps you need to implement

You can reach Winston Marsh at https://www.winstonmarsh.com.au/

For previous video versions of the podcast click here

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