Marketing Podcast – Page 2 – Russell Pearson

PODCAST EPISODES

Welcome to the Marketing Report

Below is your weekly dose of Business Strategy goodness. Enjoy!

Episode 87: The Marketing Report

Episode 87: How to Play a Bigger Game in Sales with Adrienne McLean

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

In business getting the leads through the door and converting them into sales is the name of the game.
For over 11 years, our next guest, Adrienne McLean has been working with service businesses, coaches, and entrepreneurs on
“How to book yourself solid”.

This episode:

  • How can you make sales so much easier?
  • What does it take to play a bigger game?
  • How to plan for BIGGER goals and outcomes

Discover more about Adrienne Mclean at: https://thespeakerspractice.com.au/

For previous video versions of the podcast click here

Episode 86: The Marketing Report

Episode 86: How to Automate your Marketing with Tim Hyde

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

If you ever want a business that runs without you or want a business that’s simply easier to run, then automating those repetitive tasks in the business is key.

Our next guest is an authority in sales and marketing automation for small businesses. In the last 8 years alone he has worked with more than 1000 business owners in 34 countries to help them optimize their sales and marketing strategy, with a particular focus on CRM, sales lifecycle, and marketing automation.

This episode:

  • What is a CRM and how does it fit in my business?
  • How to make marketing a straightforward process to sales.
  • What are some things I should be automating right now?

Discover more about Tim Hyde at: https://winmoreclients.com.au/

For previous video versions of the podcast click here

Episode 85: The Marketing Report

Episode 85: How to Position Your Business with Louise Karch

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

The first words you say after the name of your business are crucial for effective brand positioning

Our next guest, Louise Karch, is a multi-award-winning marketer and best-selling author of Word Glue: Find Your Million-Dollar Brand Name. She joins me to discuss the dos and don’ts of positioning statements for your brand.

This episode:

  • The purpose of a positioning statement or tagline?
  • Which statements do will in the war of words?
  • How you can create a powerful positioning statement for your business.

Discover more about Louise Karch at: https://www.wordglue.co/

For previous video versions of the podcast click here

Episode 84: The Marketing Report

Episode 84: How to Define Your Pricing with Jasmine Holmes

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

Someone is making more money than you doing the same thing you do. The difference is price.

Today’s guest is a Design Superwoman and Pricing Queen. She the one Red Bull, the Australian Open, and Rolex call when it’s time to talk pricing. If you are hungry for better, if you want to know how to charge what you’re worth, get ready.

This episode:

  • Should you be pricing hourly or on a project basis?
  • Who should be defining price in a business?
  • How can you increase your price without burning clients?

Discover more about Jasmine Holmes at: https://jasminedesigns.com.au/

For previous video versions of the podcast click here

Episode 83: The Marketing Report

Episode 83: A Business That Runs Without You with David Jenyns

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

You know it’s possible, but it’s a dream for so many business owners…To have the business that actually runs profitably without you.

This week I spoke with Author, Speaker, and the Founder of SYSTEMology, David Jenyns about how he systemized himself out of his business and how he’s teaching this effective model to other business owners across the world.

This episode:

  • How to have a business that runs without you
  • The Principles of effective systemisation
  • How to get your team engaged in the process

Discover more about David Jenyns and Systemology at: https://www.systemology.com/

For previous video versions of the podcast click here

Episode 82: The Marketing Report

Episode 82: Self-care in Business

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

This week was R U OK? Day in Australia, which is a great reminder to ask those around us how they are doing. It’s also a great opportunity for you to ask yourself the same question.

As business owners and leaders, we often focus on the well-being of others at our own expense. But we can’t take care of business if we burn out or break down.

This episode:

  • Some personal experiences from my own business
  • Simple ideas for human connection
  • How to build well-being into your business

For previous video versions of the podcast click here

Episode 81: The Marketing Report

Episode 81: How to License Your Business with Trav Bell

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

Have you ever wanted to franchise your business? You may have heard how complex it is. But there may be another way you can create maximum leverage without the challenges that come from franchising.

Today I spoke with Entrepreneur, Speaker, and Author Trav Bell, The Bucket List Guy, about his experience with franchising and ultimately how he has moved to a licensing model that has created far more opportunities for the business.

This episode:

  • The difference between franchising and licensing
  • Mistakes to avoid in each
  • Why and how you would create a licensing agreement

Discover more about Trav Bell at: https://www.thebucketlistguy.com/

For previous video versions of the podcast click here

Episode 80: The Marketing Report

Episode 80: How to Rising Above Overwhelm in Business

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

The last few years have been tough on most humans and from time to time the life of a business person can be overwhelming.

The question is, what do you do when you find yourself mentally stuck or exhausted? This week we explore steps to get momentum, build energy and discover confidence again

This episode:

  • What does overwhelm do to your business?
  • How to view overwhelming goals or tasks
  • Steps to create WINS and get moving again

For previous video versions of the podcast click here

Episode 79: The Marketing Report

Episode 79: How to Improve Your Lead Generation

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Business owners often tell me that they are suffering from a rollercoaster ride of now enough leads, then too many leads, then not enough again. It can be jarring, frustrating, and a waste of daily energy.

This week, I look at how you define and refine your ideal prospects so that you’re not wasting time speaking with people you’d rather so no to, AND filling your lead bucket with enough leads to get the consistent sales you want.

This episode:

  • How to avoid the struggle with lead generation
  • How easily find prospects by refining your ideal target market
  • Knowing when to move into an intentional sales conversation

For previous video versions of the podcast click here

Episode 78: The Marketing Report

Episode 78: Selling Radical Value with Mark Boundy

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

What are your products and services really worth? It can be difficult to define the real value before you go to market. So what can you do instead to get maximum return for the value you deliver to the world?

Today I was joined by Business builder, Sales leader, author, coach, consultant, teacher…Chief Clarity Officer…Mark Boundy, to discuss the topic of value. What’s it all about and what can we do to use value as a massive differentiator in business?

This episode:

  • What is value and why do people buy it?
  • Steps that business owners can take to enhance their value
  • How to make value important in your business

Discover more about Mark Boundy at: https://boundyconsulting.com/

For previous video versions of the podcast click here

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Who has Russell worked with?

Here’s what they’re saying about Russell’s presentations

“Russell’s presentation skills are second to none and the quality of his content was first class.”

~ CPA Australia

“Russell Pearson is a true professional in the way he delivers his talks and workshops. I would recommend him to speak with any business audience in regarding to Brand Design or Marketing.”

~ Bendigo Bank

“Russell nailed it! He was extremely knowledgeable, informative, insightful and the results were outstanding!”

~ Santa Fe Wridgways

“I’ve been speaking for 20 years and the structure that he outlined, and the ways in which you can use it for all of your marketing efforts, was seriously one of the best things I’ve seen during that time.”

~ Professional Speakers Australia

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