Competitive Australian Business in April
April can be a tough month for Australian businesses, but what should you be doing to get an edge on your competition on the run home to the end of the Financial year?
Welcome to the Marketing Report
Below is your weekly dose of Business Strategy goodness. Enjoy!
Marry with Marketing?
What does Awareness, Flirtation, and Commitment have to do with Marketing? How can you actually Marry clients for a lifetime of business? Let’s discuss.
Where to Focus Your Marketing in 2019
Welcome to 2019!
In this short discussion, I welcome 2019 and look at where I believe businesses should be focusing their marketing efforts for the year. Where should you be focusing this year?
Marketing Careers are Declining
Australian data roles are being stolen by artificial intelligence, but what other roles in marketing communication are in demand. Is it time to start worshiping our robot overlords?
The Marketing Report. Your weekly dose of marketing news, thoughts and opinions from the Brand Design Guy, Russell Pearson.
Article Link: Fastest Growing Careers in Australia https://goo.gl/e3hvcv
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Malcolm Young AC/DC – Brand Legacy
This week Malcolm Young of AC/DC passed away. It had me consider what brand legacy really means. It’s not necessarily about ‘what’ you do, but how it makes people feel.
How to Beat Amazon – Retail Marketing Advice
Amazon has had a 30% increase in share price in the last 12 months and is about to open in a big way here in Australia before Christmas.
Russell Pearson, the Brand Design Guy, discusses what that means for Australian businesses and what they can do to beat Amazon at its own game, this week on The Marketing Report.
Black Friday is BAD for Business: Discounts and Cyber Monday
Today, Russell Pearson, Brand Design Guy, looks at the biggest shopping day on the retail calendar, Black Friday, and it’s sibling Cyber Monday.
Discounting can be a useful marketing tool, but only when used for the right reasons. Enjoy!
NZ Police Know Marketing
If you’re yet to watch the recent NZ Police Recruitment Ad then you’re in for a treat.
Today Russell Pearson discusses what we can learn from the advertisement and how they have succeeded in creating real marketing outcomes.
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