Marketing Podcast – Page 2 – Russell Pearson
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PODCAST EPISODES

Welcome to the Marketing Report

Below is your weekly dose of Business Strategy goodness. Enjoy!

Episode 90: The Marketing Report

Episode 90: Designing Your Vehicle for Wealth with Jackson Millan

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

Most business owners want to get to a place of financial freedom, but what does that really look like AND how can you design your business to make it happen?

This week I spoke with the Wealth Mentor, Jackson Millan, who has helped over 1000 clients build in excess of 1.5 Billion in combined wealth.

This episode:

  • How can we use our business for Freedom of Choice?
  • What is generational wealth and do we want it?
  • The steps required to build a business that creates the wealth you want in your life.

Discover more about Jackson Millan at https://Book.wealth-mentor.com.au/gift-page

For previous video versions of the podcast click here

Episode 89: The Marketing Report

Episode 89: Preparing the Prospect to Buy with Jobe Neal

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

Wouldn’t you rather have prospects ready to buy when they are joining you on a sales call, rather than having to convince or persuade?

Today I spoke with Jobe Neal of Digital Difference Makers about how they are helping Coaches, Course Creators and other Experts to build their audience online and get more clients.

This episode:

  • What is Pre-suasion?
  • How to prepare prospects for buying.
  • What are some steps you can implement to improve client conversion in your business?

Hear more from Jobe and his team at his Facebook Group: https://www.facebook.com/groups/jobeneal

For previous video versions of the podcast click here

Episode 88: The Marketing Report

Episode 88: How to Create Your Unique Competitive Advantage

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

Ever feel like the competition is making a lot of noise?

This week we look at how branding and competitive advantage play a part in attracting ideal clients and how we can stand above the noise without extreme effort or cost.

This episode:

  • What is your unique competitive advantage?
  • How does it align with your ideal clients?
  • What is a Braspberry and how can you use them in your business?

For previous video versions of the podcast click here

Episode 87: The Marketing Report

Episode 87: How to Play a Bigger Game in Sales with Adrienne McLean

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

In business getting the leads through the door and converting them into sales is the name of the game.
For over 11 years, our next guest, Adrienne McLean has been working with service businesses, coaches, and entrepreneurs on
“How to book yourself solid”.

This episode:

  • How can you make sales so much easier?
  • What does it take to play a bigger game?
  • How to plan for BIGGER goals and outcomes

Discover more about Adrienne Mclean at: https://thespeakerspractice.com.au/

For previous video versions of the podcast click here

Episode 86: The Marketing Report

Episode 86: How to Automate your Marketing with Tim Hyde

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

If you ever want a business that runs without you or want a business that’s simply easier to run, then automating those repetitive tasks in the business is key.

Our next guest is an authority in sales and marketing automation for small businesses. In the last 8 years alone he has worked with more than 1000 business owners in 34 countries to help them optimize their sales and marketing strategy, with a particular focus on CRM, sales lifecycle, and marketing automation.

This episode:

  • What is a CRM and how does it fit in my business?
  • How to make marketing a straightforward process to sales.
  • What are some things I should be automating right now?

Discover more about Tim Hyde at: https://winmoreclients.com.au/

For previous video versions of the podcast click here

Episode 85: The Marketing Report

Episode 85: How to Position Your Business with Louise Karch

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

The first words you say after the name of your business are crucial for effective brand positioning

Our next guest, Louise Karch, is a multi-award-winning marketer and best-selling author of Word Glue: Find Your Million-Dollar Brand Name. She joins me to discuss the dos and don’ts of positioning statements for your brand.

This episode:

  • The purpose of a positioning statement or tagline?
  • Which statements do will in the war of words?
  • How you can create a powerful positioning statement for your business.

Discover more about Louise Karch at: https://www.wordglue.co/

For previous video versions of the podcast click here

Episode 84: The Marketing Report

Episode 84: How to Define Your Pricing with Jasmine Holmes

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

Someone is making more money than you doing the same thing you do. The difference is price.

Today’s guest is a Design Superwoman and Pricing Queen. She the one Red Bull, the Australian Open, and Rolex call when it’s time to talk pricing. If you are hungry for better, if you want to know how to charge what you’re worth, get ready.

This episode:

  • Should you be pricing hourly or on a project basis?
  • Who should be defining price in a business?
  • How can you increase your price without burning clients?

Discover more about Jasmine Holmes at: https://jasminedesigns.com.au/

For previous video versions of the podcast click here

Episode 83: The Marketing Report

Episode 83: A Business That Runs Without You with David Jenyns

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

You know it’s possible, but it’s a dream for so many business owners…To have the business that actually runs profitably without you.

This week I spoke with Author, Speaker, and the Founder of SYSTEMology, David Jenyns about how he systemized himself out of his business and how he’s teaching this effective model to other business owners across the world.

This episode:

  • How to have a business that runs without you
  • The Principles of effective systemisation
  • How to get your team engaged in the process

Discover more about David Jenyns and Systemology at: https://www.systemology.com/

For previous video versions of the podcast click here

Episode 82: The Marketing Report

Episode 82: Self-care in Business

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

This week was R U OK? Day in Australia, which is a great reminder to ask those around us how they are doing. It’s also a great opportunity for you to ask yourself the same question.

As business owners and leaders, we often focus on the well-being of others at our own expense. But we can’t take care of business if we burn out or break down.

This episode:

  • Some personal experiences from my own business
  • Simple ideas for human connection
  • How to build well-being into your business

For previous video versions of the podcast click here

Episode 81: The Marketing Report

Episode 81: How to License Your Business with Trav Bell

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

Have you ever wanted to franchise your business? You may have heard how complex it is. But there may be another way you can create maximum leverage without the challenges that come from franchising.

Today I spoke with Entrepreneur, Speaker, and Author Trav Bell, The Bucket List Guy, about his experience with franchising and ultimately how he has moved to a licensing model that has created far more opportunities for the business.

This episode:

  • The difference between franchising and licensing
  • Mistakes to avoid in each
  • Why and how you would create a licensing agreement

Discover more about Trav Bell at: https://www.thebucketlistguy.com/

For previous video versions of the podcast click here

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Who has Russell worked with?

Here’s what they’re saying about Russell’s presentations

“Russell’s presentation skills are second to none and the quality of his content was first class.”

~ CPA Australia

“Russell Pearson is a true professional in the way he delivers his talks and workshops. I would recommend him to speak with any business audience in regarding to Brand Design or Marketing.”

~ Bendigo Bank

“Russell nailed it! He was extremely knowledgeable, informative, insightful and the results were outstanding!”

~ Santa Fe Wridgways

“I’ve been speaking for 20 years and the structure that he outlined, and the ways in which you can use it for all of your marketing efforts, was seriously one of the best things I’ve seen during that time.”

~ Professional Speakers Australia

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