PODCAST EPISODES

Episode 40: The Marketing Report

Episode 40: Military Mindset with Major Royce Pearson

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Mindset has become a big theme in the Marketing Report podcast as we help business owners find their feet in the extraordinary times of the 2020 pandemic economic.

Today I take a different tack and speak to An Australian Army Major. A logistics officer with over two decades in the Australian Defence Force. He has served in multiple operations domestically and in the middle east and believe it or not, he is my little brother. Yes, today on the podcast we speak with Major Royce Pearson.

In today’s episode:

• What can military training teach us about mindset?
• How can you switch your attitude when you need to?
• Is an elephant really eaten one bite at a time OR with a really big knife and fork?

Get your FREE Business NEXT STEPS guide at https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 39: The Marketing Report

Episode 39: Money Mindset with Clare Wood

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Money and Finance are important subjects for business owners at any time, but approaching money with the right attitude can attract or repel your opportunities.

In this episode, I discuss having a money mindset with Clare Wood, a business coach, a marketing and money mentor, an ex-accountant (but a cool one), a wrangler of two young boys, a drinker of wine, a podcaster, a manifestor, a wanderluster, an encourager and a reality TV fan.

In today’s episode:

• What does it mean to have a money mindset?
• How can we start to attract it into our world?
• Practical tips on what you should be focusing on in the current business climate.

You can discover more about Clare Wood at: https://clarewood.com.au/

For previous video versions of the podcast click here

Episode 38: The Marketing Report

Episode 38: Sustainable Success even in a Crisis

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Today I look at where so many business owners are in July 2020. Some are definitely in recovery and some have been hit with a second wave of restrictions. So how can business owners move from Exhausted and Overwhelmed and get back to Sustainable growth even in this business environment.

In today’s episode:

• What can business owners do to stop feeling overwhelmed?
• How can they ‘break-state’ to refresh their thinking?
• What are some steps that they can take to start moving forward and getting back momentum?

Get your FREE Business NEXT STEPS guide at https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 37: The Marketing Report

Episode 37: Leadership Communication with Shane Hatton

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Are business owners required to lead? Only if they want to be successful. Leading a team, leading your customers, leading an industry or even leading the conversation. Leadership communications, especially in this current business environment is more crucial than ever.

This week, I speak with Shane Hatton, Leadership Communication expert, member of the Forbes Global Coaches Council and a Gallup Certified Strengths Coach, about what it takes to lead and how we all can become better at it.

In today’s episode:

• Why is leadership needed now more than ever in business?
• How can we all develop more as leaders?
• What are the best ways to control the communication narrative when leading.

You can discover more about Shane Michael Hatton at: https://shanemhatton.com/

For previous video versions of the podcast click here

Episode 36: The Marketing Report

Episode 36: Discussing Search Engine Optimisation with Kate Toon

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Google searches are where most decision makers find what they’re looking for when it comes to the products and services you provide. Building your Brand and being found on search is crucial to building a successful business.

This week, Kate Toon, writing entrepreneur, popular coach, speaker, author, podcaster and mad good hula hooper, joins Russell Pearson to discuss building your brand with search engine optimisation (SEO).

In today’s episode:

• How to find your brand personality
• How Search Engine Optimisation plays into your marketing
• Practical steps you need to get to started your SEO and personal brand journey.

You can discover more about Kate Toon at: https://www.katetoon.com/ or by searching for Kate Toon in Google.

For previous video versions of the podcast click here

Episode 35: The Marketing Report

Episode 35: Dry July Business Recovery – Time to Get off the Juice

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

It’s now July 2020 and it’s time to start looking at business recovery even if Covid19 continues. So what are the steps that are going to help you get there?

In today’s episode:

• How can you use Dry July as a Catalyst for planning?
• What are the steps to Getting off the Juice?
• What is the time frame we should be looking at?

For previous video versions of the podcast click here

Episode 34: The Marketing Report

Episode 34: A Conversation on Marketing Experiments with Kirryn Zerna

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

The most effective marketers experiment constantly to mould and shape their campaigns. The game is certainly not set-and-forget, so it’s great to get the inside word on marketing campaigns that are working and the process that was put in place, behind the scenes.

This week, Russell is joined by Marketing, Communications and Social Media expert, Kirryn Zerna who is on a quest to help business leaders and entrepreneurs STAND OUT without selling out in this age of online influence.

In today’s episode:

• What are examples of testing and measuring in practice?
• How you can’t just emulate success to get it for yourself.
• Why it’s worth looking at tik tok right now?

You can discover more about Kirryn Zerna at: https://www.kirrynzerna.com/

For previous video versions of the podcast click here

Episode 33: The Marketing Report

Episode 33: We Talk Managing Customer Relationships with Eric Dickmann

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

The relationships you have, your leads, prospects and ultimately customers, are more important than they’ve ever been. But how can we manage this effectively, especially when there are so many different roles and responsibilities in our team throughout the customer journey?

This week’s guest, Eric Dickmann, is an executive leader with over 30 years of experience in marketing, product development, and digital transformation. Eric is the host of the Virtual CMO podcast and has industry experience right across corporate in his years with Oracle right through to the small businesses that he supports today. Basically, he knows a lot about customer relationship management.

In today’s episode:

• What is customer relationship management?
• Who’s responsibility is it in a company?
• What are some ways that we can engage or leads, prospects and customers more effectively

You can discover more about Eric Dickmann at:
https://fiveechelon.com/the-virtual-cmo-podcast/

For previous video versions of the podcast click here

Episode 32: The Marketing Report

Episode 32: Discussing the Natural Order of Business

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

Do you know the natural order of business? Are you trying to jump steps? Do you know what step you are currently in?

In this episode I have a conversation with myself about how processes are shaping the success of our business and how if we ignore these natural processes we leave our opportunities up to luck. I look at business recovery and what it’s going to take to move to thriving and growth

In today’s episode:

• What is the natural order of business?
• What do we need to be doing as business people?
• The mistakes made and opportunities missed

For my next LIVE event visit:
https://russellpearsonprograms.com/live

For previous video versions of the podcast click here

Episode 31: The Marketing Report

Episode 31: Discussing the Future of Business with Amanda Stevens

The Podcast for Passionate and Frustrated Business Owners who want a Competitive Edge

We are literally sitting in a changing environment of business. Everything is evolving, adapting and new. So what do we, as business people, need to focus on to thrive in the future?

In this episode I discuss the Future of Business with Amanda Stevens, Consumer Futurist, Speaker, Author and Marketer. She’s normally doing 100s of big stage keynote presentations around the world but thanks to a global pandemic, we got to speak to her about where business owners need to focus for the future.

In today’s episode:

• What does the future of business look like?
• Where do business owners need to focus?
• Remote customers and workforce, is it the future?

You can find Amanda at https://amandastevens.com/

She’s also got a great masterclass coming up at https://amandastevens.com.au/mm/

For previous video versions of the podcast click here