Monthly Archives: October 2018

Marketing Careers are Declining

Australian data roles are being stolen by artificial intelligence, but what other roles in marketing communication are in demand. Is it time to start worshiping our robot overlords? The Marketing Report. Your weekly dose of marketing news, thoughts and opinions from the Brand Design Guy, Russell Pearson. Article Link: Fastest Growing Careers in Australia

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Russell Pearson has a tonne of additional video resources. You can find a library of previous video articles at his personal Youtube channel. Make sure to subscribe on Youtube for notifications of new releases. + Click here to subscribe for new content.

How to Beat Amazon – Retail Marketing Advice

Amazon has had a 30% increase in share price in the last 12 months and is about to open in a big way here in Australia before Christmas. Russell Pearson, the Brand Design Guy, discusses what that means for Australian businesses and what they can do to beat Amazon at its own game, this week […]

NZ Police Know Marketing

If you’re yet to watch the recent NZ Police Recruitment Ad then you’re in for a treat. Today Russell Pearson discusses what we can learn from the advertisement and how they have succeeded in creating real marketing outcomes. Watch the NZ Police recruitment advertisement here