PODCAST EPISODES

Episode 70: The Marketing Report

Episode 69: Persuasion VS Manipulation with Michelle Bowden

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Being persuasive is an important skill in business, but do we face an ethical dilemma when becoming a highly skilled communicator?

Michelle Bowden CSP is THE expert when it comes to persuasion in Australia and this week we discuss the differences between persuasion, manipulation and how the science of influence has moved on since Dr. Robert B. Cialdini’s work on the subject.

In this episode:

• Skills you can use in your sales and marketing
• Where is the line between persuasion and manipulation?
• How to discover if you have a disposition to be persuasive.

Discover more about Michelle Bowden at: https://michellebowden.com.au/

For previous video versions of the podcast click here

Episode 69: The Marketing Report

Episode 69: Scale Your Business! Are you Ready?

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Scaling your business can give you the lifestyle you’ve always wanted, the financial freedom you’ve always dreamed of OR it can be a quick way to paint yourself into a corner and become a slave to your own systems.

So it’s important to have a few stars aligning before you make a concentrated effort to significantly grow your enterprise. Knowing what to look for is what this episode is all about.

This week we discuss:

• Should you scale your business?
• What makes a very scalable business?
• The 4 considerations BEFORE you start the scaling process.

For previous video versions of the podcast click here

Episode 68: The Marketing Report

Episode 68: Webinars That Sell with Nathan ‘Rocky’ Anderson

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

How can you take advantage of effective webinars in your business to close more business without leaving home OR gain new customers while you sleep. Not just for products, webinars work fantastically for services as well.

Nathan ‘Rocky’ Anderson, the secret behind so many famous internet marketeers speaks with me today about creating webinars that sell.

In this episode:

• What numbers should you expect from your webinar sales?
• What processes or frameworks should you use?
• How to use existing persuasion philosophy to enhance your webinar success

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Discover more about Rocky and his new book at: https://sellingwebinars.com/

For previous video versions of the podcast click here

Episode 67: The Marketing Report

Episode 67: Defining Your Niche with Taki Moore

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

To Niche or not to niche, that’s a BIG question. For years I’ve heard many pros and cons on both sides of the argument.

Well today I speak with the taco loving, business scaling, father of six, Taki Moore, about the subject of niching. If you are a coach, you likely know Taki and the work he does globally in helping coaching businesses grow. Is he a fan of the niche? Let’s find out.

In this episode:

• What is a niche and why should I care?
• How to identify a niche for your business
• If you care going to niche, how do you choose one?

Discover more about Taki Moore at: https://milliondollarcoach.com/

For previous video versions of the podcast click here

Episode 66: The Marketing Report

Episode 66: Ecommerce & Online Sales with John Lawson

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Knowing how to sell online is becoming a necessity for just about every business. But how do you get started?

This week I speak with 3-time Amazon #1 best-selling author, Platinum Ebay power seller, entrepreneur, international speaker and facilitator of more than 500,000 transactions online, John Lawson, to explore what it takes to make it in ecommerce.

In this episode:

• How can we get started and should you niche?
• How to identify products that sell
• How you can reduce your risk when selling online

Discover more about John Lawson at: https://www.johnlawson.com/

For previous video versions of the podcast click here

Episode 65: The Marketing Report

Episode 65: Professional Speaking with Thom Singer

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Speaking to large audiences of your ideal customers is one of the best ways to build authority for your business. Taking that skill of speaking on a platform and using it to get paid is professional speaking.

This week, I speak with professional speaker, master of ceremonies and podcaster, Thom Singer, about what it takes to become a professional speaker AND how you can use the skill to increase authority and opportunities in your business.

In this episode:

• What opportunities can speaking bring to your business?
• What it takes to be a paid speaker?
• Where can you learn more about speaking professionally?

Discover more about Thom Singer and Professional Speaking visit: https://www.nsaspeaker.org/speakernomics/

If you’re in Australia check out: https://professionalspeakers.org.au/

For previous video versions of the podcast click here

Episode 64: The Marketing Report

Episode 64: What Scientology Taught Me About Marketing

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Those who know me well, know that I love to experiment. So a few years ago I decided to attend a free session on communication at the church of Scientology…as you do.

In this episode I tell you about where that experience led and what it taught me about sales and marketing.

• What is an ascension model in marketing and sales?
• Lessons I learned while training with the church
• Steps that you can implement in your business for more return customers

Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 63: The Marketing Report

Episode 63: Where to Find Your Ideal Customers

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

One of the biggest questions I get asked, next to what is the best thing I should be doing for my marketing, is where can I find my prospects and ideal clients.

Knowing where your customers are, and how to test that theory, are important steps to creating an effective marketing and sales process so that you can grow your business.

In this episode I take you through the steps of identifying your ideal customer, discovering where they are and looking at what the competition is doing in the space.

• Creating a short list of ideal customers
• Software that will make your life so much easier
• How you can test offers to see if you’ve found gold

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 62: The Marketing Report

Episode 62: Referrals and Networking with Matt Alderton

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Referrals from trusted sources are the highest converting leads in sales and marketing.

Are you looking at ways to increase those referrals?

What would it mean if you could have consistent referrals coming into your business weekly?

This week, award winning entrepreneur Matt Alderton and myself discuss how networking change the face of your business and how referral relationships can build the success of your organisation.

In this episode:

• What is Business Networking Reimagined?
• How to create a referral relationship?
• Steps that you can be implementing in your business today

Discover more about Matt Alderton and Business Networking Reimagined at: https://bxnetworking.com/

Get your FREE Business NEXT STEPS guide at
https://russellpearsonprograms.com

Discover more from Russell Pearson at:
https://russellpearson.com

For previous video versions of the podcast click here

Episode 61: The Marketing Report

Episode 61: Writing a Book for Marketing with David (Maybe Milton)

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

How would you like to write a book in 4 hours, that could give you everything you ever wanted?

Our next guest, is a man of mystery. He calls himself David Milton, but I have no evidence of that.

What I do know about David is that he knows more about sales and marketing copy than just about anyone I’ve met.

We discuss how to write books that create authority, attract huge numbers of ideal customers and enable you to live on large suitcases of cash in island paradises. Enjoy.

In this episode:

• The structure for writing a book that you will use for successful marketing and sales
• Who is David Milton and why a duck?
• The differences between an ego book and one used to build your business .

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Want to discover more about David Milton? Good Luck and let me know what you find!

For previous video versions of the podcast click here