PODCAST EPISODES

Episode 60: The Marketing Report

Episode 60: Selling Courses Online with Tom Libelt

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Courses have been sold online for decades, but in the last 12 months changes to business models and a need for a diversified income have seen many experts moving to online courses.

Our next guest, Tom Libelt, is the guy you call when your online course is not selling. He likes to say “If you can’t sell, then you’re not in business”. For many selling their expertise online has been a massive challenge. It’s not just a case of build it and they will come.

In this episode:

• Tips for pricing your course
• Mistakes that you may be making right now
• What you need to get started with selling courses online.

You can find more about Tom Libelt and his services at: https://smartbrandmarketing.com/

For previous video versions of the podcast click here

Episode 59: The Marketing Report

Episode 59: Creating Your Dream Business with James Schramko

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

The last 12 months has been a massive catalyst for change and for business owners to reflect on whether the business they have is the business they want.

This week I speak with one of the lucky ones who escaped a high pressure job to now be able to do what he loves, which is surf every day. One of the most influential podcasters in Australia with Almost 4 million downloads, James Schramko, about how you really can have the business you want.

In this episode:

• How you can you have a more successful business by doing less?
• What would your dream business actually look like?
• The steps to make a leveraged business a reality.

You can find more about James Schramko and his services at: https://www.superfastbusiness.com/

For previous video versions of the podcast click here

Episode 58: The Marketing Report

Episode 58: Websites for Business with Kody Thompson

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

When it’s built right and has good support, your website is one of the most effective marketing tools you’ll ever have.

This week I speak with award-winning entrepreneur, international speaker, and the founder of the hugely successful web development company Sites At Scale about how to create an effective website for your business.

In this episode:

• What process should you follow when building a business website?
• Is video worth including in your website?
• Why did a story of shoes nearly make me cry?

You can find more about Kody Thompson and his services at: https://www.lightningsites.com/

For previous video versions of the podcast click here

Episode 57: The Marketing Report

Episode 57: The 3 + 1 Beliefs of Marketing and Sales:

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Welcome to the Marketing Report and a brand new year!

We start off 2021 with a roundup of what’s happening out in the digital world and a discussion on the 3 + 1 Beliefs of Marketing and Sales. The steps that prospects need to move through to become customers.

This week we:

• What is this new social media platform, Clubhouse?
• What are the 3 + 1 Beliefs that are crucial for sales?
• Examples of how you can put these steps into practice.

You can download “How to Attract better Clients Fast” free from https://russellpearsonprograms.com

For previous video versions of the podcast click here

Episode 56: The Marketing Report

Episode 56: New Year’s Eve 2020 – A Year in Review

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

2020 has been an incredible year! A real crap shoot for most with some amazing learnings for all.

Since we put all the effort in through the year why not learn from it and use it to prepare for the year ahead. In the last episode of the year I look at the year in review and ask you some questions to get you prepared for the year ahead.

This week we:

• Unpack and review the year that was
• Discover where we need to change for the year ahead
• Ask some questions that may enable you to see things from different points of view.

For previous video versions of the podcast click here

Episode 55: The Marketing Report

Episode 55: Starting With Who With Dan Gregory

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

While so many business owners are ‘starting with why’, the smart money is focusing on customers and ‘starting with who’.

This week I speak with well known speaker, media commentator and co-founder of the behaviour report, Dan Gregory, about how to help smart people be people smart and what makes customers buy and buy-in to brands.

In this episode:

• Defining who you should be working with
• What are some simple ways to identify what customers want?
• The benefits of listening to customers you may not have thought of.

You can find more about Dan Gregory at: https://www.tbr.news/

For previous video versions of the podcast click here

Episode 54: The Marketing Report

Episode 54: Social Enterprise Part 4 – Shannon Threlfall and The Founder’s Vision

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

The Final part of our Interview series on Social Enterprise. This 4 part series is partnering with with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia.

In this episode I speak with Shannon Threlfall, CEO and founder of The Founder’s Vision about how people can get started in the world of social enterprise.

This week we discuss:

• What is a social entrepreneur?
• Can you measure your impact on the world around you?
• How to become a pioneer in the new frontier.

You can learn more at https://www.thefoundersvision.com.au/

For more information on Moral Fairground visit https://www.moralfairground.com.au/

For previous video versions of the podcast click here

Episode 53: The Marketing Report

Episode 53: Social Enterprise Part 3 – Dean Sprague and Single Origin Skincare

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Part 3 of our Interview series on Social Enterprise. This 4 part series is partnering with with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia.

This week I speak with Dean Sprague of Single Origin Skincare about how to turn waste into treasure and how an open source mindset enables all businesses to do better.

In this episode we discuss:

• Why would I share trade secrets?
• Opportunities to start social enterprises of your own
• Australian business working internationally.

You can connect with Dean at https://www.linkedin.com/in/dean-sprague-36447343/

Moral Fairground have an event beginning 30 Nov ‘Fair @ Square’ and you can find out more at: https://www.moralfairground.com.au/

For previous video versions of the podcast click here

Episode 52: The Marketing Report

Episode 52: Social Enterprise Part 2 – Felicity Wright and Flying Fox Fabrics

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

We continue our interview series on ethical business with part 2. This series is partnering over the next 4 episodes with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia.

Today I spoke with Felicity Wright of Flying Fox Fabrics about her fantastic social enterprise and about what it takes to run an ethical business.

In this episode we discuss:

• What sort of person runs a social enterprise?
• Some DOs and DON’Ts when starting a social enterprise
• How to run a business sustainably.

To discover more about Flying Fox Fabrics visit: https://flyingfoxfabrics.com/

Moral Fairground have an event beginning 30 Nov ‘Fair @ Square’ and you can find out more at: https://www.moralfairground.com.au/

For previous video versions of the podcast click here

Episode 51: The Marketing Report

Episode 51: Social Enterprise – Community Projects Worldwide

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

This week we start a short interview series of podcasts in partnership with Moral Fairground, who are raising awareness and promoting Fair Trade and Ethical Business in Australia.

Today I spoke with Pru McMillan from Community Projects Worldwide. An amazing social enterprise that has been running for over 20 years.

In this episode we discuss:

• What does it mean to be an ethical business?
• What are some of the struggles faced by social enterprises?
• Tips on starting a social enterprise.

To discover more about Community Projects Worldwide visit: https://www.communityprojectsworldwide.com.au/

Moral Fairground have an event beginning 30 Nov ‘Fair @ Square’ and you can find out more at: https://www.moralfairground.com.au/

For previous video versions of the podcast click here