Episode 70: The Marketing Report

Episode 69: Persuasion VS Manipulation with Michelle Bowden

The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.

Being persuasive is an important skill in business, but do we face an ethical dilemma when becoming a highly skilled communicator?

Michelle Bowden CSP is THE expert when it comes to persuasion in Australia and this week we discuss the differences between persuasion, manipulation and how the science of influence has moved on since Dr. Robert B. Cialdini’s work on the subject.

In this episode:

  • Skills you can use in your sales and marketing
  • Where is the line between persuasion and manipulation?
  • How to discover if you have a disposition to be persuasive.

Discover more about Michelle Bowden at: https://michellebowden.com.au/

For previous video versions of the podcast click here