Episode 85: How to Position Your Business with Louise Karch
The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.
The first words you say after the name of your business are crucial for effective brand positioning
Our next guest, Louise Karch, is a multi-award-winning marketer and best-selling author of Word Glue: Find Your Million-Dollar Brand Name. She joins me to discuss the dos and don’ts of positioning statements for your brand.
This episode:
- The purpose of a positioning statement or tagline?
- Which statements do will in the war of words?
- How you can create a powerful positioning statement for your business.
Discover more about Louise Karch at: https://www.wordglue.co/
