Episode 85: The Marketing Report

Episode 85: How to Position Your Business with Louise Karch

The Marketing Report is a Podcast for Passionate yet Frustrated Business People who want a Competitive Edge.

The first words you say after the name of your business are crucial for effective brand positioning

Our next guest, Louise Karch, is a multi-award-winning marketer and best-selling author of Word Glue: Find Your Million-Dollar Brand Name. She joins me to discuss the dos and don’ts of positioning statements for your brand.

This episode:

  • The purpose of a positioning statement or tagline?
  • Which statements do will in the war of words?
  • How you can create a powerful positioning statement for your business.

Discover more about Louise Karch at: https://www.wordglue.co/

For previous video versions of the podcast click here