Episode 46: Research and Reading Minds with Nils Vesk
The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
Whether you’re wanting to develop new products and services or whether you’re trying to engage better customers, knowing the minds of your prospects will help deliver more value and close more sales.
In this episode I speak with author of Innovation Archetypes and Ideas with Legs, Nils Vesk. We discuss everything from idea generation to research and product creation and find out why being able to read people’s minds isn’t creepy, it’s commercially smart.
In this episode:
- Big Data and how we can use data in our business.
- The history of influence and attraction
- How you can use research to create better products and services?
You can find more about Nils Vesk at: https://www.ideaswithlegs.com/resources